Facebook is reportedly set to kill content attribution on pages. If you’re not familiar with what that is, it’s what appears at the top of each post, like this:
Every time you post from somewhere other than Facebook an attribution is added. Hootsuite, Tweetdeck, ShareThis, Twitter, Sprout Social, SocialFlow and even Friend2Customer, among others, are all services from which you might post content. Starting December 21 (if the world hasn’t ended), it’ll just show that your page posted something, and that’s it. It could be from anywhere, which is good.
You want as few distractions as possible from your content. Most people don’t care or notice attribution, but it’s so hard to reach your own Facebook fans these days that even a few people wandering off can hurt your cause. Facebook business pages have enough to deal with when it comes to reaching the masses, so every little bit helps.
Also, savvier Facebook users will see something like Hootsuite and automatically assume it was an unpersonalized message blasted across several social networks at once, which may or may not be true. You always want your Facebook page to feel special to your fans, like some secret club that they’re members of (even if you have 500,000 fans.) Anything that might take away from that is an unwanted distraction.
The bottom line is it’ll be gone, so once again it’s just you, your fans, and your content. Happy posting!
About Brandon Carter
